Fender Musical Instruments Corporation

Our Vision

“To champion THE SPIRIT OF ROCK-N-ROLL® throughout the world.
The spirit is individual expression, creativity, passion, energy, and YOU.”


Our Mission

“We will exceed the expectations of music enthusiasts worldwide and create a community for individual expression by focusing on our people, products and business excellence.”


Our Values

THE SPIRIT OF ROCK-N-ROLL® is founded on individual expression, creativity, passion, energy and YOU. The Fender values promote this spirit by encouraging you to

Be Yourself – Be Different – Be Great

Our values are:
Communication, People, Respect, Integrity, Excellence, Innovation, Passion, Leadership